Obama 2.0

As I began researching for my paper I cam across alot of interesting articles and information around the topic of Social Media and political elections, specifically our last presidential election. President Obama had a clear agenda when it came to social media. As aspiring leaders in business we can learn alot about connecting with our customers and implementing social media strategies in order to grow our businesses. As my research continues I will post any interesting points or articles that I come across. Take a look at the following article specifically the sections on "What Obama did succesfully", and "The takewaway for businesses".

http://www.fastcompany.com/blog/rich-brooks/social-media-strategies-small-business/what-businesses-can-learn-barack-obamas-soci

What would you do?

I have been working in the eye care industry for over 5 years. I try to act as a consultant for each office that I work with. As you build relationships with doctors you can become very involved in their practice and also in there personal life. Many times I am faced with situations that are against company policies. In my industry we sell to the private practitioner for them to sell to their patients. Many doctors will divert product and sell it to other practices, which contact lens companies are trying to stop. I have never come across this situation until 6 months ago. A large account that I had been working with for years approached me about buying over 2000 boxes of my product. I never knew for sure what he was doing with the product until he came out to me and said he has some people who are interested in buying some product from him. Once he said that I knew what I had to do. Even though this order could have helped me to make my quota for the quarter I told the Dr I was unable to do anything for a discount or special pricing. I compromised my quota and also my commission, yet I kept my integrity and values. My job is to help the offices I work with to help build their business in order to provide the best possible care to their patients and in my opinion this would have been stepping over the line.

My question for you is do you take the large payday or do the right thing? I have come across alot of other reps through the years who would take the large payday. Where do you stand?

Finally, I have a few initial thoughts on the paper and i would like your feedback. One topic I am thinking about is "The effect of social media on political elections , specifically our last presidential election, how has the game changed for politicians who are looking to get elected? I appreciate any feedback.

First Post

This is my first post for my very first blog. As a medical sales representative in the contact lens industry blogging is new to me. Working for a small company with a small marketing department we have taken to social media to market our products and help our clients to market their businesses. I will use my blog to share many of the issues facing the optometric practice today.