Marketing and Social Media

As my company enters into the world of social media, the timing is very interesting given what we are talking about in this class. Earlier this year my company launched a campaign to market through the use of social media. With over 4 million users on facebook it is a great arena to tell the world what you are all about. What are main objectives are is to use facebook to help advertise our company, our clients and contact lenses in general. We have created a facebook fan page dedicated to our company. This allows people to become fans of our page, which allows them to see whats new in our business and with our products. As we move forward our plan is to help our clients to create their own facebook fan pages so that any fans of our page can see what doctor's might be in there area. Our social media marketing plan is still evolving and in its early stages, and I am excited to see how it turns out.

Just last week I found out that we launched our own channel on YouTube, which will advertise our products and the industry. It features some initial videos with Mark Malkoff and one of our employees. This will be a great tool to have in your bag as a salesperson. Its a great way to educate contact lens patients on topics related to our industry. I personally did not even know that you could create your own channel on YouTube. It seems that the possibilities that are ahead of us will be endless and as technology advances the way that we do business will change. If you would have told the door to door salesman of the past that in the future you would be able to communicate instantly via text message, email, social media sites and create advertising content on YouTube I think that they would have said you were crazy. Personally, I think anything is possible at this point and I am excited to see what the future holds.