I came across an article last week when I was looking around for a managerial topic to bring up in class last week. I felt it would be a good article to post on the blog. It goes along well with our conversations in class and also goes along partly with my paper topic of "How Barack Obama's Social Media Policy Paved The Way To The White House". The topic of social media in business has been a hot topic in class and this article outlines the top 5 social media marketing mistakes. Tow of the key points I felt were interesting were the second point where the author says you should never "down source" your social media jobs to younger staff or interns. Their lack of business knowledge could hurt you in the end. The second point I thought was key was never having and end date. He says that you should never have an end date for your social media campaigns, since your goal is to build customer relationships. Its a a quick 1 page article. Enjoy
On another note, I have no new information on my coworker and her facebook issues. There have been no new posts that would be an issue. I will keep you informed.
Subscribe to:
Post Comments (Atom)
Posts
I read the article you posted and it is very interesting. The one part I found that many small business fail on is point number one- not monitoring their social media, to include their websites. I do some work for an organization, which shall remain nameless, in which they have not updated their website in over a year. You can still go onto their website and register for last year's summer picnic!! After various attempts to get them to update the site, I have given up. They know it has negative impact on the organization's image, but do to time and resource factors they have not done anything about it. Many other small businesses face the same situation. I wonder what is worse, having an out of date social media and website, or not having any at all.
ReplyDelete